The main idea behind Mix and Match was that most dating apps are very similar and have nothing that sets them apart. With Mix and Match, you have options! When you are on the main matching page you are able to see two individuals and choose which person you would rather see yourself potentially matching with. Giving two options to the users creates a more thought-out decision in their online dating life. The way the app makes money is you can pay for a premium profile that allows you to skip both persons at the same time.